Do you want more people to know about your company?
Want to share cool news, offers, or updates with your customers?
You can do that with email marketing—and it’s easier than you think!
Let’s break it down, step by step (like building with blocks 🧱).
Step 1: Pick a Tool to Send Emails
First, your company needs an email tool. It helps you send emails to lots of people at once (not just one by one like normal email).
Here are a few good ones:
1. Mailchimp – fun and easy
2. Brevo – simple and smart
3. ConvertKit – great for content and creators
4. Uptrig – super helpful for businesses (email + SMS too!)
These tools help you:
✅ Make good-looking emails
✅ Send to everyone on your list
✅ Track who opens and clicks
Step 2: Start Your Email List
To send emails, you need a list of people. But not just any people—only those who said “yes, I want your emails!”
Here’s how to build your list:
1. Add a sign-up box on your website 🖥️
2. Offer a freebie or discount 🎁
3. Ask on social media
4. Let customers join during checkout
Important: Don’t send emails to people who didn’t sign up. That’s bad business manners.
Step 3: Send a Nice "Hello" Email
When someone signs up, your company should say “hi!”Here’s a simple example:
“Hi! Thanks for signing up. We’re happy to have you! Expect cool stuff, offers, and helpful tips from us.”
That’s it! Keep it short, friendly, and real.
Step 4: Plan What You’ll Send
Now think: what will your business email people?
Some ideas:
- 1. Weekly tips 📝
- 2. Company news 📰
- 3. Product launches or updates 🚀
- 4. Sales and offers 💸
- 5. Behind-the-scenes stories 📷
You don’t need to send emails every day. Just be consistent (once a week or once a month is great!).
Step 5: Look at the Results
Your email tool will tell you:
- 1. How many people opened your email
2. Who clicked on your links
3. Who unsubscribed (that’s okay!)
Use this info to do better next time. Try new subject lines. Send at different times. Keep learning!
You’re Ready!
Email marketing isn’t scary. It’s just about talking to your people in their inbox. Be helpful. Be friendly. Be real.
Start small. Send one email. Then another. Soon, your business will be making email magic! ✨